Business
Example For Inspiration—Warby Parker
Despite the unique advantages of digital media; Marketers have never found lead generation to be a particularly easy task.
But now, With nearly 6 million startups participating in the online market, side-to-side scoring has become unfathomably challenging these days.
The thing is, With cost-effective marketing channels at your fingertips, everyone is looking to digital media to expand their business. behind the
scenes The Internet is so neck-deep in competition that you have to be smart and creative to stand out from the crowd.
That’s exactly what top companies are doing.
I’m sharing 15 clever lead generation ideas that I’ve adopted in the past and turned out with stellar success.
Inspire People With Your Brand Story.A brand story subconsciously creates an emotional connection with your audience.
When you share your inspirational journey, your target market will begin to see you as the person behind the brand and not as a profit-driven organization.
Therefore, the brand story is remarkably effective.
77% of people buy products from companies they can relate to.
Share your brand values through narrative content.
Example For Inspiration—Warby Parker
Warby Parker’s story is a perfect example of how to connect brands with their prospects.
The eyewear store combined people’s passions with their company’s values and created a simple brand story that resonated with their audience.
Well within three weeks of their story being published, Warby Parker received massive recognition.
Take Away
The stories are very engaging and memorable.
Build A Brand Community.
Brand communities are people, Places where you invest deeply in your products and services and share your content with like-minded prospects. It’s a method of cultivating strong loyalty and inadvertently generating leads for your business.
Some, like Starbucks, use their in-house rewards app to mobilize their customers. Others build their community of support to gather their fans. If you dive deep into communities. You’ll also find popular brands hosting groups on prominent social platforms.
Build your community on social media to get started.
Example For Inspiration: Lego
Lego has dominated the toy market for nearly ninety years and still has a strong following thanks to its customer-centric approach.
The company markets its products in films, It was featured in video games and even went so far as to partner with Merlin Entertainments to build the Legoland theme park.
But what makes LEGO an inspiration for the next generation of leaders is its online community.
In 2008, Lego partnered with Cuusoo to launch a website to allow its fans to submit their ideas. The goal is to incorporate the winner’s design into their product line.
The initiative received a very high response and the platform has been running successfully ever since.
Take Away
Customer-centric businesses are 60% more profitable than their competitors.
Share Customer Success Stories.
Today’s market is so full of countless brands that it’s sometimes hard to tell the real from the fake . To assess the authenticity of a product, people look to the company’s past customer stories to make their purchasing decision.
Success stories give a realistic picture of your product and tell prospects how it solves their problem.
72% of buyers research testimonials and case studies before purchasing a product.
Publish customer stories to add the ideal stamp of approval to your brand.
Example For Inspiration: Freshbooks
FreshBooks cleverly uses customer testimonial videos as review and educational content.
Since the accounting firm’s target market is primarily small businesses, FreshBooks reaches out to sole proprietors from around the world and publishes their stories on YouTube to build trust.
Take Away
Customer stories reassure your audience that your company is truly trustworthy.
Publish Video Tutorials.
Video tutorials are a clever marketing tactic brands use to promote their products.
Now open the cooking video on Youtube and take a closer look. The chef will suggest what to buy to complete the recipe as well as the obvious.
SaaS companies and technology equipment providers practically rely on video tutorials to increase passwords.
Enjoy vlogging and publish how-to videos.
With 51% going to YouTube for information, it’s an excellent source of lead generation.
Example For Inspiration: InnisFree
A few years ago, InnisFree is an unknown entity, an existence as unknown as the world. Now it is rare to find any woman who does not know about it. There’s the allure of the latest Korean beauty.
When the organic trend was quite booming, Innis-free introduced K-beauty tutorials.
The skincare brand has shared a ten-step nighttime routine for flawless skin at night that touts its products as the best solution.
The videos quickly made InnisFree famous and expanded its reach.
Take Away
The video tutorial is passive. Marketing strategy to generate qualified leads.
Write Your Own Blogs.
Blogging may have started as a personal life journal, but it has grown incredibly into one of the most popular marketing channels for entrepreneurs. Because unlike professional articles, Because blogs are a source of both light entertainment and information.
The expression makes people feel comfortable enough to enjoy themselves. In addition, Their reader-friendly content is approachable and allows entrepreneurs to educate their audience about their products in an engaging way.
75% of people read blogs regularly, and many enjoy the articles written on them. Create your own blog and start writing about your products and services.
An Example For Inspiration—Neil Patel
Neil Patel is a notable influence; Entrepreneur A writer. He owns several digital brands and has a huge following on his blog.
Neil is a classic example of how you can leverage your blog to drive leads. He offers consulting services and attracts prospects by sharing them for free. Digital marketing tips and tricks on his site.
Take Away
Developing content generally leads to your site.
Offer A Free Demo Through An Augmented Reality App.
When it comes to online free trials, SaaS companies have a huge advantage over tangible product companies. But thanks to technology, you can now offer online demos through an augmented reality app.
Remember the Pokemon game that drove people crazy? In short, That is augmented reality.
AR embeds computer-generated content into your real-time images. By running the AR app; Your prospect can decide if the product results in a way that resonates with them.
If your budget allows, get an app and use it for demos.
Example For Inspiration: IKEA
Swedish furniture company IKEA has long been involved in technology to improve the user experience.
They recently launched their AR app to take visualization to a whole new level.
The IKEA app allows possibilities. See how the chosen furniture will appear in their room. Attracts potential buyers to their product page.
Take Away
Demo testing generates more leads than any other marketing strategy.
Set Up A Referral Program.
as you know, 80% of people buy a product based on a friend’s recommendation. Top companies wield this knowledge like experts to attract potential clients using referral programs.
A referral program is a reward system where you can refer a product to a friend as opposed to a monetary incentive, usually a discount.
It’s a win-win situation for the brand as they can get a loyal customer and one lead at a time without spending a lot on the project.
Example For Inspiration: Payoneer
If you want to implement a cost-effective reward system; Study. Payoneer program.
The online payments company offers its existing customers a chance to earn rewards by referring a friend to Payoneer.
Interestingly, only your lover will get the reward. Collaborative payer. The condition protects the company from fraudulent activities and guarantees a return on investment.
Tools makes it easy for partners and Shareasale SaaS companies to start an affiliate/referral program.
Take Away
An incentive is a surefire way to get customers.
